Countless amount of commentary on beauty and makeup every day is born on social networks. But is anyone listening to them, eg while preparing to launch a new product?

Avon has devoured the world’s largest Internet beauty database – to read, filter, and process thousands of consumer comments, and rank the major features they are craving for.

Avon proudly presents the first mascara with all five most desirable advantages in a single mascara: volume, length, separation, lift and intense black color.

AvonTrue 5 in One Lash Genius mascara

AvonTrue 5 in One Lash Genius Mascara combines the Quick Glide Gel formula masked with black pigments for a strong and dramatic application and a high-tech Smart Control brush.
A short bristle brush with a special attachment on the tip for the smallest eyebrows in the eye corners, quickly and uniformly apply the eyelash formula to achieve dramatic multidimensional volume and prolonged, split and raised eyelashes.
Lash Genius is also resistant to stains and water, as well as heat so checking in the mirror during the day is really no longer needed.

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